Claude
Anthropic's AI assistant for scripts, hooks and structured prompts.
General-purpose AI assistant from Anthropic. In ad workflows it is used to write UGC scripts, rewrite reference ads for a new niche, generate hook variations and turn a reference look into a structured (often JSON) prompt for image and video models.
Our take
The default 'brain' in most AI ad workflows we track — use it for scripts and prompt engineering, not for rendering.
Good for
- UGC scripts
- hook variations
- JSON image/video prompts
- caption writing
Playbooks using Claude
The Ad Library Remix: Rewrite Proven AI Ads for Your Niche
Find working animated and UGC-style ads in public ad libraries, have Claude adapt the angle to your product, then generate your own version.
Based on a how-to by @petersapps
Make AI UGC Believable: Precision Prompts and Deliberate Imperfection
Why generic AI UGC gets ignored, and a prompt checklist that adds the specific, messy details real creator footage has.
Based on a how-to by @MouadBoughanim
A Month of AI UGC From Six Clips
Generate a handful of base clips with one AI creator, multiply them with caption variations, and schedule one post a day.
Based on a how-to by @karankendre
The No-Dialogue Cartoon Story Ad
Write a short wordless story where each scene carries one emotion and the product lives inside the joke, then build it shot by shot from a character sheet.
Based on a how-to by @0xZasti
Objection-as-Dialogue: Turn Customer Doubts Into the Script
Write a short two-character scene where real customer objections become the dialogue, and the product enters because someone wants the answer.
Based on a how-to by @Justin_lords
Reference Look → JSON Prompt → Image → Video: The Scroll-Stopper Pipeline
Steal a visual style (not the content) from a reference, translate it into a structured JSON prompt, then generate and animate it.
Based on a how-to by @FynCas