SASoloAdLab
Menu
PlaybooksToolsCategoriesSearchSponsorSubmit a toolGet the newsletter

Objection-as-Dialogue: Turn Customer Doubts Into the Script

Write a short two-character scene where real customer objections become the dialogue, and the product enters because someone wants the answer.

Goal

A longer-form story ad that handles objections inside the narrative instead of in a list of features.

Difficulty

advanced

Time

Varies

Cost

Depends on your tools and plan

MetaTikTokYouTube

What you’ll make

A 40–60 second test ad with two adults, one location and one misunderstanding. One character’s skepticism voices your customers’ objections (“I already own five products,” “why would this be different?”), and the product is revealed as the answer.

Steps

  1. Gather the inputs. Your product page, your list of approved claims, and real objections from reviews, comments, support tickets and sales calls.
  2. Have Claude write the scene. Two characters, one setting, one misunderstanding the product resolves. Each objection becomes a line or a scene beat.
  3. Create character references and start frames. Generate consistent faces and outfits plus a 9:16 start frame per shot, using your real product photo. The source runs the image model through Kie.ai via MCP so Claude can call it directly.
  4. Animate approved frames in short shots. About six seconds each at 720p: one visible speaker, one short line, one action.
  5. Review every shot. Check faces, packaging, spoken words and lip sync. Redo failed shots one at a time. If voices keep drifting, switch to a narrated version over the action.
  6. Assemble with Claude Code + FFmpeg. Join approved clips and add captions.
  7. Test three openings. Three different opening misunderstandings, all leading to the same product explanation.

Prompt templates

Inputs: [product page text], [approved claims], [5–8 real objections].
Write a 45-second scene: two adults, one location, one misunderstanding.
Character B is skeptical; each of her lines voices one objection naturally.
Character A withholds the answer until the final third, then the product is
named. Use only approved claims. Output: shot list with speaker, line (≤12 words),
action, and a start-frame description per shot.

Mistakes to avoid

  • Inventing objections. Use real ones, or the scene won’t resonate.
  • Letting the script make unapproved claims (especially in beauty, health and finance).
  • Long multi-speaker shots. Lip sync breaks; keep one speaker per shot.